Big Business and the little guy

Sunday I decided to wander around with my friend Rebecca, wandering is a favorite pastime of mine, and the weather was nice enough so it was a lot of fun. We made our way to downtown. A small downtown only 2 streets wide and 3 blocks long. Most businesses there dont have a prayer. why go to them when you can get more variety and lower prices at some big chain store. Most things last less than a year in downtown.
I was suprised to see a new coffee shop. its been a while since i actually explored down town, Im guilty of finding more selection and lower prices as well. its hard to not fall into this, because most people live on a budget. I stepped into this coffee shop, it was amazing. They had a local artists work on the walls and you could buy it if you wanted to. The furniture was ecclectic looking like it had come from a thrift store, there was no uniform or dress code of the workers. the music was great and they had games and books. It was everything starbucks isnt.
It had a personality of its own. The drinks might taste different everytime you go, the music might be different everytime you are there. But i appreciated inconsistency, it adds variation. You can fully appreciate the sun if you know the rain. No corporate business partners telling you what music to play and how to set up the displays. not the selection of coffees to purchase.
Its nice to step out of the corporate world for a couple hours on a sunday and enjoy a nice cup of coffee. i will be going back. as long as they are open, which i imagine wont be much more than a year, but my voice will speak out against corporations, it may only be the whisper of one, but it will be there still.
What if we all just did things that paid the bills and gave us enough money to get by, and didnt concern ourselves with getting more and bigger..would it be that bad?